That headline was borrowed and modified from what’s probably the world’s most successful advertising campaign, created in 1926 by John Caples.
And from where I’m standing, it cannot be more applicable than to the Cinch! pop up tent.
Jake Jackson, an avid British camper, rightfully had a problem with modern day tents.
Higher quality tents took too long to pitch. Pop up tents, on the other hand, were flimsy and limited in scope. In other words, kiddy toys.
No one married the best of both worlds. For some reason manufacturers were blind to this obvious chasm in the market.
So Mr Jackson did something about it. He built his own pop up tent; then he improved it; then he started selling copies to friends, then strangers.
Mr Jackson changed the tent game. Not Coleman, but a potential Coleman customer.
He took concepts found in more advanced dome or tunnel tents and added these to a range of pop up tents he christened the Cinch!.
Not only did he manage to marry two seemingly disparate markets, he officiated at the wedding of a plus size model by making the largest pop up tent in the world: a four man behemoth.
Whereas previously a pop up tent wasn’t even a consideration for the serious camper, the Cinch! has turned the industry on its head. I’d be surprised if standard, non-pop up tents make it onto the tent buyer’s short list, once he’s seen a Cinch!.
The beauty of the Cinch! is… no, wait, there’s no single beautiful aspect. The Cinch! is an amalgamation of awesomeness.
Let’s take a closer look.