Is Fuze The Future Of Payment Or Just Another Smart Card Set To Fail?

Fuze card keeps all your card details in one card

Is Fuze The Future Of Payment Or Just Another Smart Card Set To Fail?

Concerns about the Fuze

Brilliant TS’ claims seem wonderful, but a google reveals tech savvy internet users who doubt that the technology can deliver.

Here are some concerns.

Is it ThinPL, Bpay or Fuze?

I understand security through obscurity, but I don’t see how it applies to branding. It seems Brilliant TS couldn’t make up their mind about what to call their product.

So they created two (or more?) products under two different names. But they’re the same thing.

They currently have two websites accessible from brilliantts.com, hellobpay.com and fuzecard.com.

These products are exactly the same.

This is confusing.

To muddle things more, it seems they used to call the Fuze, ThinPL.

Others have failed or went out of business

Fuze is not the first company to launch a product like this.

There have been others, including:

  • Plastc
  • Coin

Both of these products are not in the game anymore.

Plastc’s failure left a bitter taste in the mouth of backers. That bitter taste should serve as a warning for anybody willing to back anything similar.

Yet, it doesn’t. Must be the overpowering stench of marketing dung.

Banks won’t approve it

Credit card fraud is a real problem. We know. We deal with credit card payments on a daily basis.

Allowing a card like the Fuze widespread use will increase opportunities for fraud.

No monetary institution in their right mind would allow something that proliferates fraud.

Best they kill this sort of thing before it gets a chance to breathe.

What if the battery dies?

If the battery dies on you, you’re left with a fat nothing.

You might be able to access card details through the Fuze app, but how will this help you pay?

Losing your Fuze Card

You’re on holiday, and you’ve left all your cards at home, in favour of using the Fuze.

But you lose the Fuze.

Now what?

You’ve placed all your eggs in one basket, held the basket up for all to see, the bottom dropped out and you’ve got egg on your face.

Take note of these concerns before you throw money at the Fuze Card. It looks like many backers didn’t do their due diligence before backing this product.

Your thoughts?